Wednesday, 24 April 2013

Lecture 7: Visualisation - Making the Invisible Visible



Before we do anything I’d like you to imagine a timeline of your life, all the great moments from birth to now that make up your experiences. Look at that, you’ve just used visualisation! This week, we’re focusing on data and information visualisation and its mission of discovering the unknown by making the invisible visible. What? I know! How awesome does that sound? But what exactly is it? Let's make a character profile…

Name: Visualisation (Data and Information)
Definition: a specific type of visual register that exploits our capacity for pattern recognition
Purpose: to discern and establish relationships you haven’t seen before
Method: using images to draw from data to structure new relationships and new forms of knowledge
Agent number: 006 (because I think if Visualisation was a secret agent it would beat James Bond)


- Visualisation and Examples -
Visualisation is the second main aspect of modes of publishing and is a great visible way to understand how archives are used to create forms of content and expression – to communicate large amounts of knowledge into an easy to read diagram (Newsom and Haynes, 2004). This newfound information has all kinds of impacts as all kinds of arguments are conducted through information graphics. Think about Al Gore and his famous Inconvenient Truth (2006). He uses visualisation all the way from describing global warming with pictures to graphs showing what we as citizens on the Earth are doing about it. What our governments are doing about it. Through information aesthetics to better help us understand out situation, Al Gore helped bring us closer to open governance by picturing climate change – and I mean ‘picture’-ing in every sense of the word. Visualisation has even helped understand public health, for example Dr. John Snow’s use of visualisation as a method in his famous cholera map. Here, he was able to see, through analysing the patterns of deaths and seeing an increase around a particular water pump, that cholera is waterborne and not airborne.





 Mccandless (2010) indicates that “we’re all suffering from information overload, or data glut.” He shows here the act of turning complex data sets into beautiful, understandable diagrams that bring to light once unseen patterns and connections. Essentially, visualisation combines the graphic language of the eyes with the lingual and numeric language of the mind so that we can focus on the information that’s important – but, “failing that, visualising information can just look really cool.”



Visualisation shows us the permeating wireless connectivity of our lives – lives now connected through media, publics and publishing. It helps us sort through the exponential bombardment of information in our lives as we continue to bathe in archive fever. Visualisation thus incorporates into a nexus with archive fever, publishing, and control. Control being the notion that if it is seen, is it then controllable? This mire of concepts opens a whole other discussion that I don’t have space for in this blog, but will definitely be discussed in my upcoming Visualisation Project!

- Wikileaks -
This falls right into the debate on the disclosure of data and information in the news – should it all be available for free? ALL of it? For FREE? And even if it should, would it? A good example for this debate is Wikileaks – all about freedom, speech, and equality. They strive to abide by these values by exposing to citizens information the Government would rather hide. They thus hold the power to force institutions to also abide by these values. Ackerman (2010) includes that “without information you cannot make informed decisions as a public.” Albeit this argument, Seaman (2010) states that “at the end of the day, society has more right to keep its secrets secret, than does Wikileaks have a right to wreak havoc and keep its sources hidden while doing so.” He suggests that, fundamentally, the mass corporations are what make up society, and, in an age where too much information can hurt, sometimes secrets need to be kept.


- Disclosure of Information: Control -
This brings to light the ambiguous nature of how much information we as publishers (both amateur and professional) should convey. Just because it’s true, does that mean we HAVE to tell every single detail? (Control, we are always fighting for control.) Moreover, how do we even know it’s true? Visualisation, for instance, depends on the variable collected to determine what is seen. Yet, how do we know the variables collected are the right ones? If so, are they accurate, and how selective is the information they give? The fact that we cannot firmly know the accuracy of information lends us reason to question its utility – whether information is always beneficial or perhaps harmful instead. I think we need a balance of information and choice, and yes, information should absolutely be free and available so that we can make properly informed decisions. However, there is a limit to the type of information we have, as good as it is to know, it is inevitable that we as the masses require an element of control so that the economy functions. In this day and age, information is power, and therefore control. Publics are constantly pulling information in different directions in hopes to gain this control, and it is ambiguous just how much information society and institutions should share and keep to ourselves – but that doesn’t stop us from trying to have it all!


References:

Ackerman, B., 2010, “Bradley Manning’s Inhuman Treatment,” CIF America, Apr11, accessed 24/04/2013 <http://www.guardian.co.uk/commentisfree/cifamerica/2011/apr/11/bradley-manning-julian-assange>

Bender, L., Burns, S., David, L., Chilcott, L., Ivers, J. D., Skoll, J., Strauss, R. and Weyermann, D. (Producers), Guggenheim, D. (Director), 2006, “An Inconvenient Truth,” United States: Paramount Pictures

Mccandless, D., 2010, “The Beauty of Data Visualisation,” TEDtalks, Aug 24, accessed 24/04/2013 <http://www.youtube.com/watch?v=pLqjQ55tz-U>

Newsom, D. and Haynes, J., 2004, Public Relations Writing: Form and Style. p.236

Seaman, P., 2010, “Why Wikileaks Is Bad News,” 21st Century PR Issues, Dec 23, accessed 24/04/2013 <http://paulseaman.eu/2010/12/why-wikileaks-is-bad-news/>


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